White Gold began gaining popularity in the early 1900’s as an alternative to platinum. Platinum was steadily becoming more fashionable, but because of its rarity many could not afford it. Then, during World War II the government put a ban on the use of Platinum for any non-military functions and the demand for White Gold skyrocketed.
The most common alloys added to gold to produce white gold are nickel, palladium and silver. Most white gold jewelry is also given an electroplated rhodium coating to intensify brightness.
“Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, they'll do wonderful things with them.”
“I believe there is an ideal proportion to teeth in the most naturally beautiful smile,” says David Nusblatt, a dentist in Manhattan who often uses Lumineers to perfect his patients’ smiles.
Contact lens-thin, yet strong, Lumineers are proven to last up to 20 years. In most cases, the original teeth are left intact, making the procedure completely reversible.
“I have gone through life very self-conscious about my teeth and my smile,” said Ben Ferrari of Nipomo, Calif. “From an early age I had an extremely large gap. With Lumineers I had an instant, beautiful smile. I was very amazed with the results, and to top it off, the procedure took only 40 minutes.”
