Cosmetics are substances or products used to enhance or alter the appearance of the face or fragrance and texture of the body. Many cosmetics are designed for use of applying to the face.
Skin care is expected to have revenue of almost $11 billion by 2018. This growth is being driven in part by a generally increasing awareness of the importance of skin care among American woman, but also specifically due to an increase in the market for men. The market is distributed widely across America, with a concentration in the Northeast and Midwest.
There is also a growing trend
- In boutique salons popping up and leveraging
- Online marketing to gain customers and compete with the franchise chains.
- The US Labor Department estimates employment in the United States will.
- Increase 20% between 2008–2014, with greatest employment growth from skin care specialists.
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