Analyze product usage in detail
Slice and dice user behavior trends to explore them from all angles.
See how often users perform meaningful actions, monitor growth of key user cohorts, like power users
know how current trends compare to previous results.
Know who converts and why
Build funnels on the fly, then break them down by any user attribute or behavior to understand which users convert best.
Locate the funnel steps that cause friction, so you can better engage users before they drop off.
Identify behaviors that lead long term retention
Correlate in-product actions with user engagement, retention, or any meaningful event, such as making a purchase.
Use your findings to nudge users towards the actions that lead them to experience value and stick around.